|Quick Facts About the Internet|
This Quick Facts Information page will be of interest to anyone
marketing a Web site on the Internet. You'll
find these "Quick Facts" to be both helpful and insightful for
marketing your product or service.
A Jupiter Communications, report sees ad revenue from Web campaigns rising from 3.5 billion in 1999. Marketers plan to raise Internet ad spending more than any other medium. About 73% of those surveyed said they will raise spending in the next 12 months. That means ad clutter for users. In 2005, users will see 950 ads everyday they go online, compared to 440 in 1999.
Users See Internet as Key Information Source.
Demographics of the Internet are Getting Older.
Lower-Income Households Moving Online.
Women Surpass Men as US Web Users
The Average Entertainment Internet User Spends $323.00
Car Shopping Online Incerases.
80 PERCENT OF ALL WEB SITES ARE IN ENGLISH
According to Jupiter Communications, a leading provider of research on Internet trends, 80 percent of all websites on the Internet today are in English. The research firm estimates that 55 percent of all websites will be published in languages other than English by 2003.
INTERNET ADVERTISING TO SURPASS BROADCAST ADVERTISING IN 5 YEARS
Online advertising spending will surge from $5.25 billion this year to $45.5 billion by 2005, and U.S.
advertisers will spend more to tout their products and services on the Internet than they do on
television, according to a study released on Monday. The Myers Group, a New York economic research firm
specializing in media, said the United States will account for $4.32 billion, or 82 percent of global
online ad spending this year. By 2005, U.S. spending will rise to $32.5 billion, accounting for 71
percent of the worldwide total of $45.5 billion. We're projecting the global markets moving at a
faster pace than the domestic market, said Jack Myers, chief economist of the firm. We're
really picking up on the fact that there's pretty rapid escalation of the Internet in Germany, which
will expand throughout Europe. Also the Asian market -- we're seeing strong growth there, the Internet
being one of the few media that will allow marketers to reach into the Chinese community. He said
his firm, which plans to update its spending estimates in June and December and subsequently on a
quarterly basis, sees U.S. online ad spending outstripping broadcast ad revenues five years from
EUROPEAN CONSUMER INTERNET ACCESS GROWING FASTER THAN EVER
Europe's consumer Internet industry is growing faster than ever before, according to a report from
Datamonitor. The 25 million Western European households with Internet access will grow to 64 million by
2004, according to the fifth edition of Datamonitor's "PC-Based Consumer Internet Access in Europe."
"E-commerce revenues are projected to reach $326 billion in year 2002, up from $8 billion in 1997." - Peter Lynch - Fidelity.com
1 in every 28 page views on the Web is a search results page (3.5% of all page views) - June 1, 1999, Alexa Insider
Internet users ranked search as their most important activity, awarding it a 9.1 on a 10-point
scale. The next most important activity ranked only 6.3.
Forrester Research says that by 2004, more than 49 million U.S. households will spend over $184 billion (US$) - "Report: "E-Commerce Saturation Will Create Super-Marketers," E-Commerce Times, 10/6/99.
"Consumer E-Commerce Expected to Reach $380 Billion In 2003," - Rob Speigel, E-Commerce Times
The average work user spends 73 minutes per month at search engines, second only to 97 minutes at news, info and entertainment sites (Home users - NIE: 71 mins, adult sites: 65 mins, search engines: 54 mins) - February 1999, Media Metrix,
I believe that the internet is going to grow tremendously in the next 6-24 months!
NetSmart America finds that 58 percent of new Internet users in the US in 1999 are women (up from 44 percent in 1998), and predicts that at current growth levels women will lead men in Internet access 60 percent to 40 percent by 2002. - "Women Taking the Internet Lead," CyberAtlas, 10/19/99.
People visit sites linked to a keyboard button 10 times more often than those they've bookmarked - Ronnie Ward, AltaVista VP Feb. 22, 1999, Internet World
Almost 50% of online users turn to search sites for their online news needs.
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