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This Quick Facts Information page will be of interest to anyone marketing a Web site on the Internet. You'll find these "Quick Facts" to be both helpful and insightful for marketing your product or service.

Internet Ad Revenue Will Quadruple to more than 16.5 Billion by 2005.
A Jupiter Communications, report sees ad revenue from Web campaigns rising from 3.5 billion in 1999. Marketers plan to raise Internet ad spending more than any other medium. About 73% of those surveyed said they will raise spending in the next 12 months. That means ad clutter for users. In 2005, users will see 950 ads everyday they go online, compared to 440 in 1999.

Users See Internet as Key Information Source.
Two-thirds of respondents who use the Internet call it an "important" or "extremely important" source of information, according to a UCLA survey. Just 52% ranked TV and 47% considered radio at the same level. The study also found that Users called the Internet highly credible.

Demographics of the Internet are Getting Older.
The number of seniors online will more than triple from 11.1 million in 1999 to 34.1 million in 2004, and they will account for 20 percent of all new users, according to International Data Corp. (IDC).

Lower-Income Households Moving Online.
While the number of Internet users with annual household incomes of less than $25,000 has grown nearly 50 percent, outpacing the growth of total Internet users, they still only represent 9.7 percent ofthe overall online population, according to a study by Media Metrix

Women Surpass Men as US Web Users
The first quarter of 2000 marked the first time the number of women online in the US surpassed that of men, according to a report by Media Metrix and Jupiter Communications. The number of female unique visitors increased dramatically over the past 12 months in all but two age groups, 18 to 24, which decreased by 4.5 percent, and 35 to 44 with showed only minor growth of 4.6 percent. All other female age groups outpaced the Web's overall 12-month growth of 22.4 percent. The most dramatic growth during the year occurred among teenage girls age 12 to 17, which increased from 1,956,000 to 4,426,000 unique visitors, a change of 126.3 percent. Women age 55 and older saw their unique visitor count climb from 1,592,000 to 3,335,000 for a 109.5 percent increase.

The Average Entertainment Internet User Spends $323.00
The average entertainment user (someone who frequents entertainment related sites) spend $323.00 a year online. Source: Cyber Dialogue.

Car Shopping Online Incerases.
51% of U.S. Households say they are likely to shop for their next car online. - Gartner Group


According to Jupiter Communications, a leading provider of research on Internet trends, 80 percent of all websites on the Internet today are in English. The research firm estimates that 55 percent of all websites will be published in languages other than English by 2003.


Online advertising spending will surge from $5.25 billion this year to $45.5 billion by 2005, and U.S. advertisers will spend more to tout their products and services on the Internet than they do on television, according to a study released on Monday. The Myers Group, a New York economic research firm specializing in media, said the United States will account for $4.32 billion, or 82 percent of global online ad spending this year. By 2005, U.S. spending will rise to $32.5 billion, accounting for 71 percent of the worldwide total of $45.5 billion. ‘We're projecting the global markets moving at a faster pace than the domestic market,’ said Jack Myers, chief economist of the firm. ‘We're really picking up on the fact that there's pretty rapid escalation of the Internet in Germany, which will expand throughout Europe. Also the Asian market -- we're seeing strong growth there, the Internet being one of the few media that will allow marketers to reach into the Chinese community.’ He said his firm, which plans to update its spending estimates in June and December and subsequently on a quarterly basis, sees U.S. online ad spending outstripping broadcast ad revenues five years from now...”
- March 29, 2000 Reuters reported:


Europe's consumer Internet industry is growing faster than ever before, according to a report from Datamonitor. The 25 million Western European households with Internet access will grow to 64 million by 2004, according to the fifth edition of Datamonitor's "PC-Based Consumer Internet Access in Europe."
- ( http://www.datamonitor.com )

"E-commerce revenues are projected to reach $326 billion in year 2002, up from $8 billion in 1997." - Peter Lynch - Fidelity.com

1 in every 28 page views on the Web is a search results page (3.5% of all page views) - June 1, 1999, Alexa Insider

Internet users ranked search as their most important activity, awarding it a 9.1 on a 10-point scale. The next most important activity ranked only 6.3.
- Jupiter Research, 1999 (via Infoseek Press Release)

Forrester Research says that by 2004, more than 49 million U.S. households will spend over $184 billion (US$) - "Report: "E-Commerce Saturation Will Create Super-Marketers," E-Commerce Times, 10/6/99.

"Consumer E-Commerce Expected to Reach $380 Billion In 2003," - Rob Speigel, E-Commerce Times

The average work user spends 73 minutes per month at search engines, second only to 97 minutes at news, info and entertainment sites (Home users - NIE: 71 mins, adult sites: 65 mins, search engines: 54 mins) - February 1999, Media Metrix,

I believe that the internet is going to grow tremendously in the next 6-24 months!
- David D. Dimas - Webpositionadvisor.com

NetSmart America finds that 58 percent of new Internet users in the US in 1999 are women (up from 44 percent in 1998), and predicts that at current growth levels women will lead men in Internet access 60 percent to 40 percent by 2002. - "Women Taking the Internet Lead," CyberAtlas, 10/19/99.

People visit sites linked to a keyboard button 10 times more often than those they've bookmarked - Ronnie Ward, AltaVista VP Feb. 22, 1999, Internet World

Almost 50% of online users turn to search sites for their online news needs.
- Dec. 1998, Jupiter Communications survey

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